Five Years Ago: The Birth of the Brand

Today is the fifth anniversary of BinarySwitch. I thought it appropriate to say a few words.

As I’ve written elsewhere, this year is in many ways the start of a whole new company. As I begin the fifth year of my adventure with BinarySwitch, the future is more exciting than ever before.

It is not the nature of this company to look backwards, yet anniversaries are always a good time to look back on how far one has come.

BinarySwitch was invented—as a brand anyway—as a doodle on a legal pad. Below are scans of the very sheets that were used to build the brand. All of the elements of the final logo are here. It’s interesting (for me, anyway), to watch the brand emerge... 

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